This business began with Joe — a guy genuinely passionate about books, entrepreneurship, and personal development. What started as him selling books on Facebook Marketplace grew into a mission to share the knowledge that shaped his mindset, his growth, and his view on business and finances.

I’m Alessandro, and I’ve always had the same drive for entrepreneurship, reading, and self-improvement. When I saw the potential of what Joe had started, I came on board to build the digital side of things — creating the website, the e-commerce platform, and helping turn this small idea into something bigger.

Together, our goal is simple: bring valuable knowledge, practical ideas, and growth-focused books to people all across New Zealand.